For the 25th year,
Univision is the #1
Spanish-language Network during November Sweeps
Source: Nielsen, NPM, L+SD data, MNT (2018 thru 10/30/18); MLB, NBA and NHL based on most recently completed regular season through 10/30/18.
Mexican National Team soccer on Univision outperforms MLB on
ESPN, NBA on TNT and
NHL on NBC.
Source: Average# minutes viewed based on unduplicated reach across networks among HA 18+. Total time spent = the sum of all minutes across platforms: TV: Nielsen, NPM-H, 04/01/2018-07/01/2018, Mon-Sun 6a-6a, Live+7, Radio: Nielsen Ausio PPM/Nationwide Spring 2018, Average TSL; Digital: comScore, Media Metrix (Multi-platform U.S. Hispanic audience) April-June 2018. Media Metrix includes only desktop video.
Source: Nielsen, NHPM (10/29/1992-11/30/2005, Live) and NPM (11/02/2006-11/04/2018, Live+7 and 11/05/2018-11/15/2018, Live+SD) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Adults 18-49.
Source: Average# minutes viewed based on unduplicated reach across networks among HA 18+. Total time spent = the sum of all minutes across platforms: TV: Nielsen, NPM-H, 04/01/2018-07/01/2018, Mon-Sun 6a-6a, Live+7, Radio: Nielsen Ausio PPM/Nationwide Spring 2018, Average TSL; Digital: comScore, Media Metrix (Multi-platform U.S. Hispanic audience) April-June 2018. Media Metrix includes only desktop video.
Source: 2018 Burke Univision Brand Equity Study
Hispanic Adults spend 2X
more time with Univision than
with any other U.S. media company, including Facebook, YouTube and NBCU.
Source: Average# minutes viewed based on unduplicated reach across networks among HA 18+. Total time spent = the sum of all minutes across platforms: TV: Nielsen, NPM-H, 04/01/2018-07/01/2018, Mon-Sun 6a-6a, Live+7, Radio: Nielsen Ausio PPM/Nationwide Spring 2018, Average TSL; Digital: comScore, Media Metrix (Multi-platform U.S. Hispanic audience) April-June 2018. Media Metrix includes only desktop video.
Compared to
English-language TV,
the median age of a Univision viewer is 11 years younger.
Source: Nielsen, NPM (09/25/2017-09/23/2018) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Persons 2+, Live+7. Univision vs. English-Language (ABC, CBS, NBC, FOX and CW).
Univision delivers
13.3 million viewers who don't tune in
to English-language broadcast TV.
Source: Nielsen, NPM (04/30/2018-05/27/2018) Mon-Sun 7am-2am, 6+ minutes qualifier, Live+7. Persons 2+
In 2019, U.S. fans will watch more hours of soccer on Univision networks than all
the English-language networks combined.
Source: Univision research estimate
