Univision Upfront Hub
UNIVISION'S STRENGTH IN PRIMETIME CONTINUES (IN ANY LANGUAGE)
Year-Over-Year Growth (Adults 18-49)
Primetime (Adults 18-49)
81%
68%
113%
142%
37%
44%
Univision is the only Spanish-language multimedia platform that offers aligned content across TV, radio, digital, social media, and experiential – surrounding the Hispanic consumer with your messaging throughout the marketing funnel from awareness all the way to purchase. With a mission to inform, empower and entertain, Univision’s distinct and unique connection to Hispanic America has made us the most trusted network in the U.S. We don’t only reach Hispanics, we reach our audience’s hearts.
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NY
MIAMI
HOUSTON
DALLAS
CHICAGO
Univision Local
With over 120 TV and radio stations, and the #1 Spanish-language digital site, Univision is your connection to reach the U.S. Hispanic consumer everywhere.
More than 120 digital sites and social channels
The only U.S. Spanish-language multimedia platform that offers aligned content across TV, radio, digital, social, and experiential
62+ TV stations in the U.S. and Puerto Rico, many of which are leaders in key markets – ranking among the most viewed stations, regardless of language
Over 58+ local radio stations in the fastest growing U.S. Hispanic markets
Over a hundred TV and radio affiliates covering the vast majority of the U.S. Hispanic population
#1
Sources available here
Source: Nielsen, NSI, May ’20 Sweep (04/23/20 – 05/20/20), May19 (04/25/19 - 05/22/19). Primetime is defined as ABC/CBS/NBC/IND/UNI/UMA/TEL/AZA/MFZ/ETV M-Sa 8-11 p.m./Su 7-11 p.m. ET/PT, M-Sa 7-10 p.m./Su 6-10 p.m. CT and FOX/CW M-Sa 8-10 p.m./Su 7-10 p.m. ET/PT, M-Sa 7-9 p.m./Su 6-9 p.m. CT. Rankings based on DMA impressions unrounded. Live + SD.
Miami
#2
Chicago
Houston
LOCAL
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BRAND LABS – LOCAL
The only U.S. Spanish-language multimedia platform that offers aligned content across TV, radio, digital, social, and experiential 62+ TV stations in the U.S. and Puerto Rico, many of which are leaders in key markets – ranking among the most viewed stations, regardless of language Over 58+ local radio stations in the fastest growing U.S. Hispanic markets Over a hundred TV and radio affiliates covering the vast majority of the U.S. Hispanic population More than 120 digital sites and social channels
UNIVISION UPFRONT HUB
Local
Community
Activations
News
Brand Labs – Local
Find and contact the local Univision station in your city
Source: Comscore, Media Metrix (Multi-Platform U.S. Total Audience), April 2020; Nielsen, NSI, May ’20 Sweep (04/23/20 – 05/20/20), May19 (04/25/19 - 05/22/19). Primetime is defined as ABC/CBS/NBC/IND/UNI/UMA/TEL/AZA/MFZ/ETV M-Sa 8-11 p.m./Su 7-11 p.m. ET/PT, M-Sa 7-10 p.m./Su 6-10 p.m. CT and FOX/CW M-Sa 8-10 p.m./Su 7-10 p.m. ET/PT, M-Sa 7-9 p.m./Su 6-9 p.m. CT. Rankings based on DMA impressions unrounded. Live + SD.
Our events celebrate Hispanic culture while reinforcing our bond with our local communities. These on-the-ground events are a great opportunity to connect with our audience on a deeper level.
Connect With The Hispanic Community Through Our Local Events
Our vocation for community service is at the core of our unique relationship of trust with our audience. Over 200 community empowerment programs and events make us the best partner to reach our local markets.
Meet face to face with the fastest growing consumer in the U.S. Engage consumers through events and experiential activities, such as: health fairs, financial town halls, cultural celebrations, music concerts, phone banks, entrepreneurial events, soccer tournaments and much more
Our wide array of marketing solutions connect your brand with Hispanic’s passion points while leveraging Univision’s unique and exclusive content. We can accelerate your brand’s likeability and engagement to make U.S. Hispanics your fastest growing consumer.
Integrations and sponsorships with the most popular programs among U.S. Hispanics Univision talent and influencers ready to build rapport with a new audience and accelerate likability for your brand Touchpoints to reach Hispanics across TV, radio, digital, social and experiential, as only Univision can do Local solutions ready to be adapted from one market to nationwide
#4
#3
TOP RATED EARLY AND LATE LOCAL NEWS (IN KEY HISPANIC MARKETS AMONG A18-49)
New York
Phoenix
San Francisco
Sacramento
Dallas
Our news content is a trusted voice that connects with our community 7 days a week, through local and national TV, digital platforms, social media and a dedicated app for each community serviced by 17 of our owned and operated stations. From early AM editions that put our audience in motion to late PM editions that bring them everything that happened in our city, country, Latin America and the world. We produce over 250 hours of news content a week to connect our U.S. Hispanic community with much more than just news… but with information that betters their lives.
INFORMING AND EMPOWERING OUR COMMUNITIES ON A LOCAL LEVEL
We are the #1 news source for Hispanic America Our news programs are #1 in many of the top key markets – regardless of language Our audience turns to Univision for the vital information they need, and we pride ourselves on the trust our audience places in our daily news coverage Univision News is always with our viewers – with news coverage from their local communities to their countries of origin
Local and national news is at the heart of our unique relationship with our audience. A relationship based on over 50 years of trust, credibility, and serving the U.S. Hispanic community by informing and empowering our audience.
Source:Nielsen, NPM (09/23/2019-05/10/2020, Live+7 and 05/11/2020-05/20/2020, Live+SD) vs. (09/23/2018-05/12/2019, Live+7 and 05/13/2019-05/22/2019, Live+SD) Mon-Sun 6am-6am, news and news documentary. For local news rankings: Nielsen, NSI, May'20 Sweep (04/23/20-05/20/20). Early Local News is defined as newscasts with M-F 6pm ET/PT start time; 5pm CT/MT. Late Local News is defined as newscasts with M-F 10/11pm ET/PT start time; 9/10pm CT/MT (includes regular newscasts only). Rankings based on DMA impressions unrounded. Live+SD.
Case Study Example: Nissan
Brand Labs–Local is your end–to–end solution for marketing to U.S. Hispanics — from understanding how Hispanics will contribute to your bottom line to producing the creative messaging that will best resonate with your future consumer.
MAKING YOUR JOURNEY WITH HISPANICS EASY TO NAVIGATE
Consumer research to calculate the size of the prize with Hispanic consumers Consumer insights to understand how to best make your brand and products resonate with the Hispanic consumer Marketing strategists with vast experience to help create your winning media strategy with Hispanics Creative and production experts to help you create memorable and effective advertising messages Research to measure results, prove performance and optimize your plan
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Assess your growth opportunity
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Tap into consumer insights
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Develop a winning strategy
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Award- winning production
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Optimize, measure and deliver results
LEARN MORE ABOUT UNIVISION BRAND LABS
GOVERNMENT
RETAIL
SERVICES
FINANCE
Brand Labs–Local is your end-to-end solution for marketing to U.S. Hispanics — from understanding how Hispanics will contribute to your bottom line to producing the creative messaging that will best resonate with your future consumer.
CASESTUDIES
